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BALTIMORE - ������Ƶ recently launched its In brand awareness campaign, which will support the university in strengthening its brand and reputation as a leader in urban higher education. The In campaign, funded by resources received through the HBCU settlement fund, and created in collaboration with , will be interwoven throughout academics, student life, athletic events, admissions, and external advertising campaigns. The In campaign is designed to illuminate the extraordinary accomplishments of ������Ƶ while deepening pride in the University from members of Eagle Nation, including students, faculty, staff, alumni, and community partners. The campaign also invites prospective students and friends to learn about ������Ƶ’s nationally ranked academic programs, championship athletics, engaging student life, and caring community.

“������Ƶ is a dynamic institution, with many opportunities in front of us,” said ������Ƶ President Anthony L. Jenkins. “We are a university that continues to reach extraordinary heights, and this brand building campaign comes at an important time. Right now, we are introducing, and reintroducing people to ������Ƶ. I am calling on every member of Eagle Nation to join us in going all in as brand ambassadors, and in helping us imagine ������Ƶ for the future.”

The In campaign seeks to expand the reach, brand exposure, and name recognition of ������Ƶ, and will involve targeted organic and social media content as well as traditional advertising; including radio, television, and billboard ads across Baltimore. The first phase of the campaign also featured a campus kick-off and strategically placed printed and digital displays inside of Baltimore-Washington International Thurgood Marshall Airport, which has welcomed more than 22 million passengers in the past year.

The In campaign will also appear in promotion for signature events, including ������Ƶ Homecoming Week, February 12 – 19. The campaign is expected to run through the Spring 2023 semester.

Members of Eagle Nation are encouraged to share their reasons for being All In for Coppin, by visiting /in.